David Hatt, Founder of MTN Coaching has built a massive Scottish Fitness Empire.
4,000+ clients.
13 coaches.
1,000+ body transformations.
And the flagship 12-Week Peak programme that generates 70% of annual revenue.
We unpack:
• The franchise-style coaching model
• Why he stopped taking clients
• How email became his biggest growth lever
• The psychology behind 600+ signups in days
• Lifestyle design, discipline, and fatherhood
• Building a category of one
How has he done this?
What a story! 👀🎙
THE BUSINESS PLAYBOOK - HOW THEY DID IT.
Hosted by Jak Carlin.
Delivered by Alleyoop.
Sponsored by A1 SEO.
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