Lufthansa Airlines recently partnered with Airbnb to offer certain legs of flights through Airbnb's website. These flights are processed with the help of a representative from Lufthansa and offer around a 300 discount from other sites. By using Airbnb as an airline marketing and sales distribution channel, Lufthansa is breaking away from old-fashioned practices.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
