"Made in Kazakhstan" is a government campaign to raise awareness of local foods and goods and is considered a success. By focusing on national pride and the desire to support the economy, many brands that were impacted by the devaluation of the Russian ruble continue to see strong sales. However, while the campaign gave these brands exposure, it will be up to each individual brand to maintain awareness and quality.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
