Description

In this episode of Globalcast, Daphne Kasriel, Consumers Editor for Euromonitor International, discusses the impact of celebrities on consumer trends, lifestyles and buying habits.

Learn about: 

• The relationship between celebrities and consumer trends
• How consumer aspiration for the celebrity lifestyle impacts buying habits and lifestyles
• The influence of "celebrity worship" on emerging markets
• Ageing in celebrity culture and how it applies to consumers

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in