The cocooning trend, where consumers stay home and consider domestic entertainment options, has been slowly gaining traction as consumers are saturated more and more with always-on internet and bigger and brighter entertainment options. The home is becoming less of a living space and more of an entertainment space. In short, consumers are finding less and less reasons to leave their home. Movies can be ordered via on-demand services and clothing can be purchased online. The cocooning trend is in part responsible for the household expenditure of US $400 billion that will be spend globally on household appliances by 2016.
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