In this podcast, Ray Li, research analyst at Euromonitor International, discusses the consumer appliances market in China. Due to a subsidy program set in place by the Chinese government, appliance sales in rural areas have grown significantly. Appliances like washing machines and refrigerators showed moderate growth, but it was air conditioners that benefitted the most. Rural consumers who couldn't previously afford non-essential appliances now could under the subsidy program.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
