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Traditional toys and games is an ever-changing category in today’s technology driven world. Gender roles are broadening and licensing is becoming a critical aspect, and the Goods and Services tax is impacting sales for both retailers and manufacturers. However, growth drivers and demographics remain strong which will contribute to a better performance of traditional toys and games.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in