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In the next five years, we expect dietary supplements to outperform vitamins in value sales as consumer emphasis on personal health and healthy habits. Producers need to focus on product positioning, advertising claims, and regulations in emerging markets.  Listen to the podcast for complete insights.

 

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in