Renaming its parents company to Alphabet is a way for Google to consolidate its growing range of activities into a new structure. As tech giants expand into new territories, branding becomes more important. In Google's case, the rename allows the company to create even more spin off brands, the names of which would be more well known in their specific segments.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
