There is an ongoing shift among Swedish consumers from traditional toys and games towards video games. Video games accounted for approximately 60 percent of total value sales on the market in 2016. The user base of smartphone games is expanding - it's no longer just younger Swedes playing games on their phones, but also people from the older age segment.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
