In this episode of Globalcast, Euromonitor's Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.
Learn about:
• Trends driving growth of the functional drinks market
• How manufacturers can take advantage of the untapped global potential for functional drinks
• What sports drinks manufacturers are doing to improve sales
• The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in