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Description

In this episode of Globalcast, Euromonitor's Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.

Learn about:

•         Trends driving growth of the functional drinks market

•         How manufacturers can take advantage of the untapped global potential  for  functional drinks

•         What sports drinks manufacturers are doing to improve sales

•         The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in