Description

In this episode of Globalcast, Daphnie Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term "glocal" and how it relates to multilayered consumer buying preferences.

Learn about:

• What 'glocal' means
• What is moving consumers to favour local consumption?
• What kinds of local purchasing choices are consumers making in 2011?
• Why it is important for brands to recognise global consumption
• Which type of consumption appeals to emerging markets?

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in