The main goal of summer friendlies for football clubs is to prepare teams for the upcoming season. However, in the last few years summer friendlies have rapidly developed from a series of fairly meaningless training games to meticulously organised tournaments. Justas Gedvilas, Sports & Entertainment team lead talk about the main reasons for the growing appeal of summer friendly tournaments, including their appeal in the United States and Asia.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
