Indonesia is an often-targeted country for companies attempting to enter a new market in Asia-Pacific due to its massive population, rising purchasing power and fast growing middle class. The soft drinks market in the country is on the rise, with categories such as juices, ready-to-drink coffee and ready-to-drink tea growing in consumption and awareness. For companies attempting to break into Indonesia, product differentiation is key as consumers in the country are constantly looking for new experiences within the beverage category.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
