Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies. Listen to the podcast for complete insights.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
