In this episode of Globalcast, Euromonitor research analyst, Joy Huang, shares insight in current flavor trends in China's soft drinks industry and projects how consumer health concerns drive lemon flavored soft drinks.
Learn about:
• The latest soft drinks flavor trends in China
• How this lemon flavor frenzy drives the competition
• The projection of consumer’s preferences
• Manufacturers’ future responses to consumer’s flavor preference
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
