A growing emphasis on hydration and concerns over calorie intake on sugary drinks is being shaped by rising health concerns among consumers everywhere. Although these trends are seen globally, it is particularly evident in Europe and North America in light of the current sugar debate and sin tax legislations. It' is a growing trend that organic and ‘natural’ food claims are gaining traction, but packaging manufacturers can also be crucial in addressing these health concerns.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
