Store-based retailers have embraced digital technology not only to develop a multi-channel retail strategy, but also by using augmented reality and virtual reality, to demonstrate their products in store and in consumers’ homes. Euromonitor International analysts present three innovative examples of the blending the physical and digital in retailing.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
