Online games remain popular around the world and in Australasia, with many online games adopting a "freemium" approach, which means the games are free to play but cost money to obtain in-game items or features. However, this transfer of real money to virtual money and back again has led to an unregulated surge of online gambling in these types of videogames. Government bodies in Australia have not yet identified this form of gambling in their regulations, and enforcing any laws on international companies will be difficult.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in