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Organic traits are no longer reserved for food and beverages, states Diana Cowland, health and wellness research analyst at Euromonitor. Organic properties are moving into other industries, including tissue and hygiene, vitamins and supplements, and apparel. Beauty and personal care is the largest industry outside of food and drink with organic products. Shoppers are taking an interest in natural ingredients, especially when the products require application to skin. 

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in