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In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.

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Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in