On January 19, 2012, President Obama signed an executive order allowing a task force to create a national tourism strategy in the US. Michelle Grant, travel and tourism industry research manager at Euromonitor, explains the strategy that will be set forth by this bill. The task force will promote national parks, speed up the visa process, and market the US as a destination abroad. Grant discusses the positive effects that the bill has, and the steps that need to be taken for the US to promote itself as an international tourism destination.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
