Tissue and Hygiene and Home Care companies are relying on digital media as a way to cut marketing costs and gain access to new markets. Lee Peart, research analyst at Euromonitor, discusses Proctor and Gamble's investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
