The patterns of how consumers purchase hygiene products are changing as technology progresses. For instance, internet retailing of nappies / diapers has risen sharply in recent years. In fact, 40 percent of all diapers sold in South Korea are via online transactions. Ian Bell, Head of Tissue and Hygiene Research at Euromonitor, explains future opportunities for selling models, including thoughts on a contract based diaper service.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
