SodaStream revealed in a recent investor call that sales were down by almost 40 percent. The company is in the midst of switching its marketing campaign from focusing on its environmentally friendly properties to the fact that its machines can carbonate water. The hope is that by plugging into consumer’s desire to drink more water, the company can recapture lost sales.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
