Social media, as a segment, is highly reliant on being on-trend with the target demographic and younger users in developed markets are gravitating toward anonymous social platforms. These platforms, while popular, struggle with revenue generation due to the anonymity they hawk to attract users. Additionally, India has emerged as a particularly attractive market for international internet companies due to its lack of a local mega-player like Alibaba is in China. Listen to the full podcast for complete insights.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
