Once only considered for its natural resources, Africa has become an economic driver since the global financial crisis. Sub-Saharan Africa is home to a young and growing population, a vibrant consumer market, and an increasing mobile connected population. Companies considering expansion to Sub-Saharan Africa need to be mindful of distribution challenges, the evolving African market and the lower discretionary income of the average African consumer.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
