Apparel and footwear is an industry that is constantly evolving, changing and growing. With 17% of sales completed online last year, this $1.7 trillion industry is set for more innovations in the forthcoming years. Interestingly, Australia is a huge contributor to this growth as it is the third largest region in terms of per capita spending on apparel and footwear. Euromonitor examines the megatrends that are driving the volume and value of the apparel and footwear market and what this means for Australian consumers.