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In this episode of Globalcast, Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the latest acquisition by Jollibee, the Philippines-based fast-food burger chain, and what global operators can take away from its strategy.

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Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in