The birth of the royal baby alone won’t have any long term effects on the UK’s childrenswear market, but the Duchess of Cambridge’s status as a style icon – and what she chooses to dress her baby in – will impact the brands she selects. Already, a growing number of parents are choosing premium clothing for their children, as delayed marriage and pregnancy are making it possible to afford higher end products. The birth of the royal baby could provide the motivation that many women’s luxury brands need to expand into childrenswear.
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