Public policy makers, influencers and consumers, have putting pressure on the soft drinks industry to take responsibility for their role in public health issues and produce healthier business models for the future. The focus has largely been for brands to change their recipes, however, the industry has responded with a magnitude of strategies, which not only allows them to manage, but also prosper in these challenging times.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
