Description

In this episode of Globalcast, Nadja Popova, industry analyst at Euromonitor, discusses the tourism industry in Bulgaria's capital, Sofia, and the future prospects for growth there.

Hear about:

• The focus of the recent Euromonitor report on Sofia
• The future plans to boost the development of Sofia
• The major challenges for the city
• How the economic crisis affected Sofia in particular
• The recommendations for increasing the appeal of Sofia

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in