Coca-Cola’s recent 16.7% acquisition of Monster Energy is a win for Monster as the company’s innovations can shine on the internationa stage, but Coca Cola benefits from the deal as well. With the acquisition, Coke gains access to Monster’s new product innovations, which are responsible for reformulating the energy drinks market in recent years. Having this inside track into product innovations can help Coke not only diversify its brand portfolio even further, but also push new products into markets such as China and India.
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share in
