Today we're diving deep into why your most authentic content absolutely destroys any trending audio or template you'll ever find. I've watched countless entrepreneurs abandon their creativity to copy what's working for others, only to end up with a business that feels nothing like them.
Here's the truth: when you go viral, it should be because of YOU, not because you're a faded photocopy of someone else. Your perspective, your authority, your intellectual property, that's the gold that creates a gravitational pull no algorithm can resist.
Create content that's a true expression of who you are, and when people discover you, they'll binge your entire body of work like the obsessed little stalkers they are.
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