Ever wondered if that $50K (or $100K) monthly income goal is actually achievable with your current business model? Let's do the maths.
In this episode, I'm taking you through the exact process I use with my clients to determine whether their income goals are realistic—and more importantly, what to do if they're not. Using real examples from my work with Brooke from Wright Mode, I'll show you how to audit your offers, understand your capacity, and design a business model that doesn't rely on you being perfectly booked every single month.
If you're a service provider wondering whether you can hit your income targets without burning out or hiring a team of 15 people, this episode is for you. We'll cover the difference between a "good day" business model and a sustainable one, how to package your expertise for different markets, and why selling higher-ticket offers changes everything.
Key Topics Covered:
- The "possibility math" framework to audit your income goals
- Why being fully booked isn't actually your finish line
- How to calculate realistic capacity without relying on perfect conditions
- The difference between a "good day" business model vs a sustainable one
- Why hiring a VA isn't always the answer (and the hidden costs)
- How to package your existing offers for higher-ticket sales
- Serving different market segments to bridge your income gap
- Creating five-figure offers from your existing intellectual property
- The power of moving up the business ladder (targeting higher-income clients)
- How to shift from low-ticket volume to high-ticket quality
0:00:00 - Intro: Can your income goals actually happen?
0:01:00 - Meet Brooke: A real-world case study
0:02:50 - Elevated branding and moving into your consulting era
0:03:45 - The possibility math framework explained
0:05:30 - Understanding your capacity and billable hours
0:06:45 - Why hiring a VA might not be the solution
0:08:15 - Making your offers deeply profitable and boundaried
0:09:15 - The "good day" business model trap
0:11:00 - Adding new offers to serve different markets
0:12:30 - The power of higher-ticket pricing psychology
0:13:45 - Packaging intellectual property into scalable offers
0:15:15 - Real example: Licensing offers to teams and companies
0:17:00 - Creating five-figure offers with ease
0:18:30 - Believing you're worthy of premium positioning
0:19:15 - The numbers game: Selling 10 things vs 200 things
0:20:45 - Redefining what "high ticket" means for you
0:21:30 - The recap: Your action steps
đź”— LINKS & RESOURCES:
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/
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