Description

Have you ever wondered how a global bank like Citibank optimizes its brand across 95 countries worldwide? Or how it infuses diversity, equity, and inclusion into its marketing strategy and product experience to effectively represent marginalized communities?

In the latest episode of the podcast, we are in conversation with Nikki Darden, whose most recent role was focused on bringing Citibank’s brand to life for their 200,000+ colleagues and driving diversity, equity, and inclusion throughout Citi’s marketing ecosystem.

Nikki shares her journey of how the personal and the professional are inextricably connected as she delivers impact for underrepresented communities across a global organization while being a force for change by standing in her truth, bringing her full self to the workplace, and consistently asking of those around her, “what can we do?”

Talking Points in this Episode:

• Nikki explains her role in optimizing Citi's brand and discusses the integration of diversity, equity, and inclusion into Citi's marketing efforts and its vital importance within the walls of Citi and on behalf of the millions of customers Citi serves across the globe.
• Nikki shares her journey to a fuller realization of what brings her joy, including entrepreneurial ‘enlightenment,’ that being an intrapreneur is what she does best, and finding and owning your ‘power’ can bring true satisfaction.
• She explains how “what can we do?” can be the ignition to spark change and innovation by focusing efforts on incremental improvement that can have a powerful and positive impact.
• And more…