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Get your notepad out folks, Genna is about to drop some knowledge on you. Genna Shelnutt graduated from the Honors Program at the University of Georgia with dual degrees in business management and advertising. She first joined BGRM (then Rawle Murdy) as a summer intern, eventually landing herself a full-time position in the agency and working her way from account service to public relations to SEO specialist to copywriter. After a brief stint working in-house for Charleston-based software company Blackbaud, Genna returned to BGRM to continue to grow her advertising career. She now oversees more than 20 creatives across Buffalo Groupe as the Executive Creative Director in addition to serving as a Managing Director of the Charleston office.
On LinkedIn Genna says: Her passion is to write copy that has as much stopping power as it does strategy.
Specialties: writing strategy, brand development, mastering tone and voice, big ideas, little ideas, online content development, creative expression, and puns.
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Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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