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At 8-years-old, Lacy Miller started her career in show business…on her driveway! With a bedsheet strung on a garden hose for a curtain, she and her sister, Gracie, began staging elaborate musicals with neighborhood children in front of their St. Louis home, and Broadway on the Driveway was born.
Not long after, the home-grown theatre company moved to various venues and grew to a team of over 150 volunteers and a full orchestra, drawing audiences in the thousands each summer. Lacy became the marketing arm of both ventures and put her design and sewing skills to work, creating stunning costumes for stage.
Today she works full-time in the music industry performing, writing music, speaking and marketing live performances. In addition to promoting Gracie & Lacy and the South of Broad band, Lacy handles the marketing for the nonprofit Charleston Jazz and consults emerging performing artists. In her spare time, she composes and records her original music and is in the process of completing a children’s book, “Broadway on the Driveway.”
How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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