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Rob Concannon's journey from hockey player to president of the South Carolina Stingrays is a testament to Charleston's magnetic pull. After arriving in 1995 as a player for the Stingrays, a friend's prophetic words—"if you go to Charleston, you will never move home"—proved remarkably accurate. Nearly three decades later, Rob has transformed from a "mouthy" left-winger to the visionary leader behind the Stingrays' remarkable success.
The conversation reveals how the Stingrays have mastered the art of sports marketing in a competitive landscape. Rob explains their creative approach to themed promotional nights, from Star Wars extravaganzas to Bluey appearances that draw thousands of families who might not otherwise attend hockey games. "In minor league sports," he notes, "you have to become creative in terms of attracting fans." This strategy has paid dividends as attendance soars and community excitement builds around the team's record-breaking season—52 wins, 109 points, and the prestigious Bradham Cup as regular-season champions.
Community engagement emerges as the heartbeat of the Stingrays' organization. The team's commitment to "Tikamolam"—repairing the world—manifests through their "Community Assist of the Game" program supporting local nonprofits, school visits, reading programs, and countless other initiatives that forge meaningful connections throughout the Lowco
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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