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Ever wondered how to prevent marketing malpractice with a dose of operational transparency? Retta and Jared from In The Black Marketing pull back the curtain on their shift from iHeart Media to pioneering their own firm, where they champion the integrity of authentic branding and operational honesty. As they take us through their entrepreneurial journey, they share the keys to their innovative approach that not only promises, but also delivers, revenue-generating pathways for clients. It's more than just marketing talk; it's about walking the walk, and they're here to show you how it's done.
Dive into the heart of marketing with a discussion that goes beyond surface-level strategies. Together, we tackle the operational challenges businesses face in the marketing realm, from addressing the minutiae that can make or break a company’s reputation to differentiating genuine marketing expertise from mere salesmanship. Rhetta and Jared’s insider perspective will arm you with the patience and strategy needed to navigate the complex marketing landscape, ensuring that your business's growth is built on a solid foundation of understanding and meeting real needs.
Wrap up this comprehensive exploration with tales of 'riches in the niches', where businesses succeed by honing in on their unique offerings and building genuine connections through compelling storytelling. Our guests shed light on the art of thriving in today’s market by embracing continuous learning and the irreplaceable human touch. For marketers, whether novices or veterans, this episode is a treasure trove of actionable advice and heartening stories that underscore the transformative power of authentic relationships
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Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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