How are we doing? Who do you want to learn from next? Text us with notes and ideas.
Ever wondered how to prevent marketing malpractice with a dose of operational transparency? Retta and Jared from In The Black Marketing pull back the curtain on their shift from iHeart Media to pioneering their own firm, where they champion the integrity of authentic branding and operational honesty. As they take us through their entrepreneurial journey, they share the keys to their innovative approach that not only promises, but also delivers, revenue-generating pathways for clients. It's more than just marketing talk; it's about walking the walk, and they're here to show you how it's done.
Dive into the heart of marketing with a discussion that goes beyond surface-level strategies. Together, we tackle the operational challenges businesses face in the marketing realm, from addressing the minutiae that can make or break a company’s reputation to differentiating genuine marketing expertise from mere salesmanship. Rhetta and Jared’s insider perspective will arm you with the patience and strategy needed to navigate the complex marketing landscape, ensuring that your business's growth is built on a solid foundation of understanding and meeting real needs.
Wrap up this comprehensive exploration with tales of 'riches in the niches', where businesses succeed by honing in on their unique offerings and building genuine connections through compelling storytelling. Our guests shed
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
YouTube...
