In this episode of Filling Seats, Jonathan Clues talks with Amber Fitzgerald, Director of Enrollment Visitor Services at Suffolk University, about how the campus visit has evolved from a single on-campus moment into a much broader student journey.
Amber shares how Suffolk thinks about the visit before, during, and after a student arrives on campus, and why digital engagement now plays such an important role in creating excitement, building trust, and helping students feel prepared.
The conversation explores why online and in-person experiences should not be treated as separate strategies, how student stories can create emotional connection, and why data is most powerful when it helps institutions improve the experience students are already having.
Jonathan and Amber also dig into the importance of short-form video, personalized follow-up, and making the campus experience feel visible long before a student ever steps foot on campus.
In this episode, you’ll hear about:
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