Description

AI is rapidly reshaping how students search for, evaluate, and engage with colleges. But what does that actually mean for enrollment teams?

In this episode of Filling Seats, host Jonathan Clues is joined by Mia Charette, Vice President of Marketing at Capture Higher Ed, to unpack insights from a recent study on student engagement and artificial intelligence.

Together, they explore how AI is influencing the earliest stages of the college search, how student expectations around personalization and immediacy are evolving, and why institutions must rethink how they communicate in an AI-influenced discovery environment.

You’ll hear discussion around:

• How students are beginning their college search with AI tools
• Why traditional search behavior is shifting
• The growing tension between automation and authenticity
• What enrollment teams should rethink about digital engagement
• Where AI can help — and where human connection still matters most

If you're thinking about the future of student engagement and enrollment strategy, this episode offers practical insight grounded in new research and real-world experience.

Filling Seats is sponsored by StudentBridge.

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