Rich Mullholland, Founder of Missing Link and a presentation company leader, shares how his eloquence led to convincing himself of incorrect strategies that nearly cost him their business after the pandemic.
His decision to permanently close their unique office space following initial online success eliminated their word-of-mouth marketing engine and created significant challenges.
• Being skilled at persuasion can lead to convincing yourself of incorrect ideas
• During lockdown, the presentation company initially went to zero revenue
• By August, they achieved their best month in 18 months with no live events
• September became their best month in 24 years as presenters needed online training
• They permanently closed their unique office with distinctive features
• The office closure unknowingly destroyed their word-of-mouth marketing engine
• Staff became distributed across multiple locations, making office reopening difficult
• By the time they realised the mistake, they lacked the resources to create a new remarkable space
• The experience taught them about the importance of recognising when a pivot is just a "swinging door"
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