Car buyers are rewriting the rules—rethinking what they’ll pay, how loyal they feel to brands, what they expect from in-car tech, and which powertrains they’ll consider next. Deloitte’s 2026 Global Automotive Consumer Study brings those shifts into focus. In this episode of The Culture Lane, we talk with Lisa Walker, vice chair and U.S. automotive sector leader at Deloitte, about how changing consumer expectations are reshaping the way automakers show up in the market.
