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Ever wondered if apologizing could actually boost your credibility instead of showing weakness?
In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself.
From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impactful apology, they break down real-world scenarios you’ll face with surgeons, staff, and patients.
Learn actionable steps to acknowledge mistakes, remove ego, repair trust, and turn slip-ups into opportunities to stand out as a reliable, confident, high performer in 2026.
Must-Hear Insights and Key Moments
- Differentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.
- Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.
- High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.
- Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.
- Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.
- Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.
- Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.
- Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.
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A Team Dklutr production
