What if the price objection you keep hearing isn’t really about the cost?
In this episode, the Girls of Grit dive deep into one of the most common challenges in sales—cost objections. With years of experience, they reveal an important insight: it’s rarely about the price tag but rather the perceived value.
Whether you’re selling a $50 product or a $5 million device, how do you effectively communicate the worth of what you’re offering?
They break down the secret to overcoming cost objections by explaining how value is relative and how essential it is for sales reps to identify and convey the unique benefits of their product to different stakeholders, whether it’s a doctor, a purchasing committee, or administrators.
Tune in to learn five practical tips for overcoming cost objections and how to successfully guide your clients toward understanding the true value of your product.
Five Tips for Cost Objections
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