Description

David Brodie

Founder & CEO
Voyascape Podcast Network

David is founder of Voyascape and one of the world’s first travel podcasters, having launched the Travel in 10 podcast in 2005. He continues to host and produce Travel in 10 & also co-hosts the Journeytelling Podcast. He’s the former Global VP of an award-winning PR agency where he led award-winning campaigns for clients like Tourism Australia, Destination British Columbia, Emirates, Expedia. He’s also a former senior advisor to the Canadian Prime Minister, and as an avid traveller and adventurer has visited 50+ countries.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with David Brodie, founder and CEO of Voyascape and cohost of the Travel in 10 podcast. They discuss David's extensive experience in the travel podcasting space, his journey from politics to travel, and the evolution of podcasting as a medium. David shares insights on the travel industry, the importance of storytelling in podcasts, and the unique opportunities for travel brands to engage with audiences through this format. The conversation also touches on family travel, perceptions of different destinations, and the challenges of podcast discovery.

takeaways

• David Brodie has been hosting his travel podcast for 20 years, making him a pioneer in the field.
• His passion for travel was ignited during a gap year in Australia, where he worked in tourism.
• Travel clients are often more willing to take creative risks in marketing compared to other industries.
• Podcasts provide a unique opportunity to reach an engaged audience, with high completion rates for ads.
• The podcasting medium continues to grow, but discovery remains a challenge for many creators.
• David emphasizes the importance of storytelling in travel podcasts to connect with listeners.
• Travel perceptions can differ greatly from reality, as seen in David's experiences in Jordan and Russia.
• Family support played a crucial role in David's travel journey and career choices.
• The podcasting landscape has evolved, with more brands recognizing its potential for advertising.
• David believes that travel brands should explore podcasting as a way to connect with their audience.

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