Description

Erin Carey
Director
Roam Generation

Erin Carey is the founder of Roam Generation, a PR agency dedicated to helping brands and experts in the travel, adventure, and lifestyle sectors grow. Roam Generation was originally founded on a yacht as Erin and her family sailed around the world. Despite having no prior sailing experience, Erin and her husband and three boys pursued their dream of leaving the rat race, bought a yacht on the other side of the globe, and crossed the Atlantic Ocean just 18 months later.

With her adventurous spirit, lived experience, and sheer determination, Erin and her team share their clients' stories with media outlets in both Australia and the US. They boost brand awareness, elevate credibility, and generate a buzz, transforming brands from unseen to unstoppable through a fresh approach to traditional PR. Roam Generation’s mission is to share the gift of travel and adventure with as many people as possible because, for Erin and her team, travel has been life-changing.

summary
In this episode, Erin Carey shares her incredible journey from a suburban life in Australia to sailing around the world with her family. She discusses the pivotal moment that inspired their adventure, the challenges they faced while preparing for and living on a boat, and the lessons learned along the way. After returning to land, Erin reflects on the importance of community, the power of storytelling through PR, and how she built her own PR agency. The conversation emphasizes the significance of identity, taking action, and the belief that anyone can achieve their dreams with determination and the right mindset.

takeaways

• The decision to sail was inspired by a documentary.
• Both Erin and her husband were fully committed to the adventure.
• Preparation for sailing took over two years.
• Life on the boat was filled with challenges and learning experiences.
• Returning to land was an adjustment for the family.
• Community and connection are vital for travelers.
• PR is about sharing stories to grow brands.
• Building a PR agency was a journey of self-discovery.
• Everyone has a story worth sharing.
• Taking action and setting a date can lead to achieving dreams.

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