Description

Area/Topic
Brazil, Ecotourism, Destination Management, Luxury Travel

Mikael Castro
Co-founder and GM
Journey Brazil

Sustainable Tourism Strategist | 20+ Years of Global Experience | Conde Nast Top Travel Specialist 2023

As a seasoned manager with over 20 years of experience in the tourism industry, I am focused on providing unique and sustainable travel experiences. Throughout my career, I have worked with tour operators, non-profits, and international associations in over 25 countries and visited over 76 countries. I am an expert luxury and adventure travel professional with the ability to design, market and operate complex itineraries in unique locations. I thrive creating experiences that connect people profoundly with the places they visit and people they meet.

I have a passion for photography and sharing through storytelling.

https://journeybrazil.com/

summary
Mikael Castro, the former country manager for Brazil for Abercrombie & Kent DMC, shares his journey from growing up between Brazil and the United States to working in the tourism industry. He discusses his passion for travel, his experiences exploring different cultures, and the impact of his father's work in conservation. Mikael also talks about his decision to leave his corporate role and embark on a nine-month expedition with his father in Africa, which led him to pursue a career in tourism and hospitality.

In this episode, Mikael shares his love for Brazil and the surprises that visitors often encounter when they experience Rio de Janeiro. He highlights Brazil's vast diversity, with landscapes and attractions that extend far beyond popular spots like Rio and Iguazu Falls. Mikael also discusses Brazil's leadership in renewable energy and the abundant opportunities for sustainable travel across the country.

He emphasizes the importance of hospitality in Brazil, where guides play a crucial role in fostering authentic connections with travelers. From sharing meals with locals to participating in cultural traditions like soccer, these personal interactions create lasting memories. With its rich natural resources and diverse biomes, Brazil is an ideal destination for transformative and sustainable travel experiences.

Since recording this episode, Mikael has gone become the cofounder of Journey Brazil, a luxury DMC with a focus on creating unique travel experiences that have a positive impact.

takeaways

• Mikael Castro's upbringing in a family passionate about travel and conservation shaped his love for exploring different cultures and the natural world.
• His decision to embark on a nine-month expedition with his father in Africa led him to pursue a career in tourism and hospitality.
• Mikael's deep connection to Brazil and its unique identity influenced his decision to work in the tourism industry and promote the country's natural beauty and outdoor experiences.
• Visitors to Rio de Janeiro are often surprised by the city's stunning landscapes, friendly people, and opportunities for outdoor adventures. Brazil is a vast country with diverse landscapes and attractions beyond the popular destinations of Rio de Janeiro and Iguazu Falls.
• There are many opportunities for sustainable travel in Brazil, with the country leading the way in renewable energy sources.
• The hospitality gene is essential for guides in Brazil, as they not only provide information but also create authentic connections with travelers.

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