Description

Peter Syme

Partner

Tourpreneur

https://adventuretravelmarketing.com/guest/peter-syme/

Peter Syme. Ex military, Ex Large Corporate, Ex Tour Operators of multiple travel businesses in several countries. World wanderer and adventure addict, having visited over 140 countries. Now spending time building the world's largest community of tour operators with the aim of making them more profitable. To do so we work in the intersection of operators, technology and platforms.

summary

In this episode, Jason Elkins interviews Pete Syme, a partner at Tourpreneur, discussing the challenges and opportunities faced by tour operators in the tourism industry. They explore the importance of community, marketing strategies, and the need for business acumen among operators. Pete shares his background in the military and corporate sectors, emphasizing the significance of networking and understanding customer profiles. The conversation highlights the fragmented nature of the travel industry and encourages aspiring entrepreneurs to join the field.

takeaways

• Tourpreneur is a community of tour operators across various sectors.
• The community helps operators navigate challenges and improve their businesses.
• Loneliness is a common issue for small tour operators.
• Many operators lack formal training in business management.
• The travel industry is worth approximately $254 billion.
• Marketing is crucial for success in the tour operation business.
• Product quality is essential but not the only factor for success.
• Networking and partnerships can significantly impact business growth.
• Understanding customer profiles is vital for effective marketing.
• The travel industry is fragmented, offering opportunities for new entrants.

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